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Academic Journal

The Behaviour Of Connected Consumer Following Communication By Social Media: Exploratory Study On Moroccan Ready-To-Wear Brands

Authors : Aboudou, Sabrine; Ichraq, Hammou; Youssef, Makloul

Subjects: Digital Marketing; Commitment; purchase intent

Source: Studies of Applied Economics; Vol. 38 No. 4 (2020): Special Issue: The Recent Economic Trends and their Impact on Marketing ; Estudios de Economía Aplicada; Vol. 38 Núm. 4 (2020): The Recent

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